Fabletics has seen a growth rate of over two hundred percent in the few years since they started. They have amassed over one million active paying members, and they have grown into a business that is worth two hundred and fifty million dollars. People have been wondering what caused them success, and who was behind it.
The truth is that their reverse showroom engineering technique has a lot to do with their amazing success. Showrooming is when someone checks something out at a physical store but then goes ahead and purchases it online for a cheaper price. It is killing many physical businesses. However, Fabletics is doing something much smarter. They are setting up physical stores, but they also have an online membership. The result is that many people who enter their physical stores are already active Fabletics members. Many other people sign up to become members when they come into the store for the first time. Not only can they try out things they saw online, but whatever they try out in the store gets added to their online shopping cart.
The truth is that because so many people who shop in their physical stores are also online members, Fabletics is able to know what exactly their customers want. They can look at what online customers are buying and then making sure that the stores are stocked with those items. They can also look at what people are buying in the stores and then include these items in their online catalog. This is a major part of the appeal of Fabletics, as it is able to provide a customer experience that is personalized and unique.
Kate Hudson is the one behind the transformation of Fabletics from a just launched company to a successful empire. She has been with them since the beginning. She knew that in order to satisfy and gain customers, you have to have a superb customer experience. You also need open communication with your customers. That is truly where Fabletics excels, and it is a reason why people are turning away from places like Amazon and getting their clothes from Fabletics. Kate Hudson is a famous actress and has starred in many films, including Almost Famous. With her help, Fabletics gained a top rating with the BBB. She has not only been a great spokesperson for Fabletics, but she has been involved with their top decisions, including marketing and branding.