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Startup Businesses Could Be Doing Well In Brazil Today

About 4,200 Startup enterprises are operating in the Brazilian health, entertainment, e-commerce, and education sectors today. This is according to the statistics released by the Brazilian Association of Startups early this year. President Flavio Maluf of Eucatex companies was in total agreement with these statistics, arguing that the Startup industry could be the next big thing in Brazil.

On the flipside, most of these startup businesses are under-equipped with respect to the human resource, especially in some key professional areas. Surveys conducted by professional & technology experts, Gama Experience, revealed the areas that startups must invest heavily in if they are to survive in the future market. Flavio Maluf was kind enough to demystify the whole issue for them.

Customer Satisfaction

Flavio explained that consumer satisfaction is of paramount for any business to flourish. He pointed out that it is after clients are satisfied that they develop the much-needed loyalty towards the firm at Therefore, it is necessary for these startup enterprises to hire Customer Success Professionals who will bring the expertise on how to give customers the best customer care experience.

Importance Of An Attractive Website

Having loyal customers is imperative, but it is not the only thing. Startups must come up with ways of attracting new customers every day, especially through their websites. Flavio pointed out that the color, layout, shape and even the fonts used on a company’s website plays a paramount role in customer attraction on That is where the Cascading Style Sheets (CSS) professionals come in. Once the startups hire CSS experts, they will have acquired all the necessary skills to develop their websites.

Digital Marketing

In this digital era, not many companies can thrive without employing digital marketing tactics. Flavio advised the startup businesses to do away with the traditional marketing techniques and invest in the digital marketing area. He argued that a digital marketing expert would be able to relate well with customers, understand their needs, and eventually help the company to make more sales on

About Flavio Maluf

Flavio Maluf is a Brazilian native born in 1961. He secured his first job at Eucatex in 1987. He worked in the Trade Section and Industrial Section before landing at his current position of president and CEO in 1997.