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Category Archives: Modern Lip Balm

EOS: The Startup Lip Balm that Outslells Chapstick

For years, the lip balm market was dominated by just a few brands, which had all been around, unchanged and unchallenged, for decades. Then, seven years ago, EOS (Evolution of Smooth) lip balm started to appear on shelves in Walgreens and other stores. The brand became the choice of younger users and swiftly took off. […]